A site about periods, you say? Is that really necessary? After all, isn’t that what parents and sex education classes are for?

The truth is that nothing can be further from the truth.

In fact, for girls and their parents, no matter how loving and involved, ‘growing up’ can be a difficult, confusing albeit beautiful phase of life – that is often misunderstood and laced with silent shame. Especially when it comes to sexual development and periods.

So one intuitive and determined mother, finding herself in the midst of puberty with her own daughter decided to do something about it. She found it conflicting that there was nothing on the market that she could give to her daughter, to mark this special time in her life. So she created one, and she made a vow to go one-step further!

To also educate.

To make resources for parents and girls readily available and easily accessible, as they SHOULD BE. To ease the transition so it becomes one of empowerment rather than shame – of celebration rather than confusion.

And most importantly, to spread the word, so that ALL girls and ALL parents could benefit from the truth about menstruation and puberty, which starts with the fact that it is 100% normal and completely natural. (And these days, starting earlier than ever)

Branching Out – How Be Prepared Period Has Grown –

What started out as a homegrown business to provide girls with a special gift that they could be given when they started their periods has turned into a full throttle platform to raise period awareness and ensure that girls and parents readily find the information and resources that they need, when they need it. READ MORE… »